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Yucko's In The News

March 22, 2000 in The St. Louis Riverfront Times

Read The Story Online

Monday, October 30, 1995 Section: BUSINESS PLUS

 

IT'S A DIRTY JOB, BUT YUCKO'S OWNER SAYS BUSINESS IS PICKING UP

By Jim Gallagher Of the Post-Dispatch Staff

Debra is a nice-looking redhead, but she has trouble getting dates. She thinks her job is the problem. "A guy looks at me and he thinks, `She's 38 and she's not married and she makes her living picking up. . . .' "They don't know if I'm eccentric or crazy." Debbie runs "Yucko's: Your Pooper-Scooper Service." The job does not lend itself to thoughts of romance. Yucko's will come to your house and clean up after your dog. Scoop in hand, Yucko's has also been known to follow after pigs, geese, pigeons and an occasional horse.

If you went to the Mardi Gras parade in Soulard a couple of years ago, you saw her in action. She was the one following the Clydesdales with a shovel. Debra did not grow up intending to run such a service. She used to help run a boutique. When that job fizzled, she began looking for a business she could start with no money. At a backyard barbecue one day, she began chatting about the problem with friend Bob Kemmerling. inspiration struck as she gazed out over the lawn. "I said, `Bob, everybody must have stepped in it once in their life. There has to be a need.' " The cost of entry was certainly low.

Debbie thought of the corporate name while looking at a baby diaper. With Kemmerling as her partner, Debra began her marketing campaign with an ad in the Jewish Light. She's also tried ads on cable TV, the Ladue News, direct mail and gift certificates. One woman customer bought Yucko's gift certificates, attached them to a framed picture of the family dog, and gave it to her husband for Christmas. For the fashion conscious, there is now a line of Yucko's T-shirts and baseball caps. Advertising is a necessity. Word-of-mouth doesn't work for a pooper-scooper service. "People don't sit around at formal dinners talking about this stuff," she said. The ads produce a bumper crop of crank calls. "They call at midnight and say, `I've got an elephant in my back yard,' " Debbie said. One prankster called everyone he knew with a beeper and left Yucko's telephone number. Debbie found herself explaining Yucko's to a flock of confused beeper-holders. The ads also produce a lot of legitimate business. Debbie has developed a technique for dealing with first-time callers, who often don't know what to say to a professional scooper. "They go `uhhh, uhhhh,' " said Debbie. "You've got to get them laughing, then they talk up a storm. "They'll ask, `How do you charge?' " `By tonnage,' I'll say." Actually, she charges by the size of the yard and number of dogs. A typical yard costs about $15 per weekly visit. Most of her clients are affluent people in Ladue, Clayton and south St. Louis County. They're too busy to do the job themselves, said Debra. Take John Geimer, owner of Geimer's Jewelry in Clayton. Geimer brings his dog, Jennifer, to work with him. One day the landlord called and said, "There's so much dog stuff out here, and you've got the only dog." Geimer thinks Jennifer is unfairly maligned for the deeds of other dogs in the neighborhood. But to keep the peace, he hired Yucko's. "It's great. It keeps everybody happy," he says.

Debra is coy about the number of customers she serves. But business is good enough that she has hired one full-time helper and is considering bringing on another. "My only problem is when a dog dies. I lost two dogs in one week," she said. "Then I found a dog and I started calling my customers. If I can get the dog in there, I figure I'll have them for 10 years. An injured to her neck and made it hard for her to look down - a requirement in the pooper-scooper trade. These days she spend managing Yucko's. Kemmerling has since moved to the Lake of the Ozarks, where he's opened a branch of Yucko's. So, most of Yucko's dirty work in St. Louis now falls to Debra hired hand, Marty Graham. Graham, 26, is a bearded guy who wears a baseball cap backward. He was a construction worker before he found Yucko's. The job's a breeze, he says. "You just have to watch where you step and keep upwind. My boss, she's real cool. There's no boss standing over your head telling you what to do." He doesn't mind telling his friends what he does for a living. "Some of them don't believe me. Some guys get a kick out of it." Besides, the pay's not bad. It's enough to help support his wife and two kids. As for Debra, she has dreams of grandeur for Yucko's. Publication Details1995


stltoday

in entertainment
Local odd jobbers say somebody's got to do it




E-mail: dtoroian@post-dispatch.com
Phone: 314-340-8343

When it comes right down to it, most of us have odd jobs. Just look at your wacky colleagues, your eccentric boss and your fussy customers. No question, the curiosity of your 9-to-5 life would astonish many observers. But then there are those St. Louisans whose jobs take odd to the next level. We caught up with three such workers - a pool table doctor, a pooper-scooper and a headstone salesman - and talked about their roots, the tricks of the trade and why their odd jobs suit them.

Occupation: Pooper-scooper

Business: Yucko's, Maryland Heights

Debra Levy knows folks think her job is odd, but she's not sure why. Housekeepers get paid to wash floors. Landscapers get paid to cut grass. So why shouldn't Levy get paid to collect doggy doo?

"This country was born on service, and I'm providing a service people want," said Levy, mother to two Chihuahuas. "Think about it. Everybody has stepped in it once in their life. A lot of people can't handle the gag factor or they don't have the time or they physically can't do it."

Levy started her pooper-scooper service, Yucko's, 12 years ago. She spent the first few years in the field, so to speak, before hiring a crew of five so-called "turd-herders" to clean yards across St. Louis and St. Charles counties. She charges $15 to clean the average yard. Yucko's also sells biodegradable litter bags, pet signs and Yucko's "Doing the Doo" T-shirts through its Web site, www.yuckos.com.

Levy declines to say how much she makes or how much she pays her staff. She will say that one employee - a single mom with few resources - was able to buy a new house on her Yucko's wages after a mere two years.

"We call it the house that (doo) built," said Levy, with a laugh.

Right now, Levy is busy organizing this week's national convention of pooper-scoopers here in St. Louis.

 Believe it or not, these pros have a lot to talk about it.  www.apaws.org

"We want to create a national directory of scoopers and think of new ways to build awareness," said Levy. "What we do is not just a cosmetic thing. It's healthier for your dog and for your children. Animals carry various parasites and diseases."

But the convention promises plenty of laughs too, said Levy. After all, in this business, you need a sense of humor.

"I'm very excited about the turd-herding contest. Part of being a turd-herder is being able to identify (the piles) in different lighting, in the leaves, in the snow. To us, it's like diamonds in the rough," said Levy. "People wonder how we can stand it, but it all smells like money to me."

On CNN.com

First-ever pooper scooper powwow

Who let the dogs out?

Friday, January 17, 2003 Posted: 10:31 AM EST (1531 GMT)
Friday, January 17, 2003 Posted: 10:31 AM EST (1531 GMT)

ST. LOUIS, Missouri (AP) -- The folks who've made a business of cleaning up what the dogs leave behind are about to drop in on St. Louis for a gathering all about the scoop on poop.

Sound like a waste of time? Not for Debbie Levy and others across the country who spring into action whenever doody calls.

"Smells like money to me," quips Levy, the suburban St. Louis woman behind Yucko's Poop Scoop'n Service, the home-based outfit she stepped into about a dozen years.

"I look at it as diamonds in the rough," says Levy, a veteran poop scooper in what has emerged as a cottage industry complete with its own, Levy-founded trade group and, now, a convention.

More than 30 specialists in dog waste disposal are to converge here Friday through Sunday for the first-ever "Powwow of Pooper Scoopers."

The scoop

There'll be guest speakers, group talks and networking. There'll be a field trip to the American Kennel Club's Museum of the Dog and a stop at the Gateway Arch. All of it leads to the main event: a contest in which convention-goers use their tools of the trade -- everything from special rakes and hoes to tried-and-true gloved hands -- to rustle up ersatz excrement.

#1 In the No. #2 business

Most estimates say a few hundred people make dealing with dogs' No. 2 their No. 1 priority. Such ventures dot America's landscape, from New York's Minesweepers to New Jersey's In the Line of Dooty and California's On Doody and We Do Doo.

If you think it's easy money, don't hold your breath, Levy cautions. While her five-employee Yucko's is her sole income source, the single mother of a 6-year-old daughter warns that prospective Scoopy Doo-ers must handle marketing, taxes and licensing, never mind the endless snickers and wisecracks.

"Business has been picking up" and other puns have rolled off Levy's tongue since she opened shop in 1990, after stepping onto something the neighbor dog left behind.

Demand since has kept her paying the bills through the service that charges $15 for a once-a-week visit, at least $25 for a stop at least once a month.

Her clientele has included John Geimer, who summoned Yucko's after his golden retriever, Jennifer, kept eliminating outside his jewelry shop. As for cleaning it up, Geimer says, "it's not that I didn't want to do it. It's just that I didn't have time."


U.S. National - AP
Pro 'Poop Scoopers' to Share Their Wares
Fri Jan 17, 4:14 AM ET

By JIM SUHR, Associated Press Writer

ST. LOUIS - The folks who've made a business of cleaning up what the dogs leave behind are about to drop in on St. Louis for a gathering all about the scoop on poop.

Sound like a waste of time? Not for Debbie Levy and others across the country who spring into action whenever doody calls.

"Smells like money to me," quips Levy, the suburban St. Louis woman behind Yucko's Poop Scoop'n Service, the home-based outfit she stepped into about a dozen years.

"I look at it as diamonds in the rough," says Levy, a veteran poop scooper in what has emerged as a cottage industry complete with its own, Levy-founded trade group and, now, a convention.

More than 30 specialists in dog waste disposal are to converge here Friday through Sunday for the first-ever "Powwow of Pooper Scoopers."

There'll be guest speakers, group talks and networking. There'll be a field trip to the American Kennel Club's Museum of the Dog and a stop at the Gateway Arch. All of it leads to the main event: a contest in which convention-goers use their tools of the trade — everything from special rakes and hoes to tried-and-true gloved hands — to rustle up ersatz excrement.

Most estimates say a few hundred people make dealing with dogs' No. 2 their No. 1 priority. Such ventures dot America's landscape, from New York's Minesweepers to New Jersey's In the Line of Dooty and California's On Doody and We Do Doo.

If you think it's easy money, don't hold your breath, Levy cautions. While her five-employee Yucko's is her sole income source, the single mother of a 6-year-old daughter warns that prospective Scoopy Doo-ers must handle marketing, taxes and licensing, never mind the endless snickers and wisecracks.

"Business has been picking up" and other puns have rolled off Levy's tongue since she opened shop in 1990, after stepping onto something the neighbor dog left behind.

Demand since has kept her paying the bills through the service that charges $15 for a once-a-week visit, at least $25 for a stop at least once a month.

Her clientele has included John Geimer, who summoned Yucko's after his golden retriever, Jennifer, kept eliminating outside his jewelry shop. As for cleaning it up, Geimer says, "it's not that I didn't want to do it. It's just that I didn't have time."

City diary
Richard Adams
Thursday January 9, 2003
The Guardian

· Something to look forward to this month: the second annual meeting of the Association of Professional Animal Waste Specialists (Apaws), "a pow-wow of pooper-scoopers" according to its publicity. Although this may be faintly comic, Apaws takes itself very seriously, as the organisation's "statement of philosophy" on its website makes clear: "Members shall not denigrate the honesty or competence of any fellow colleague, or partake in actions or business practices which would result in dishonour to, or distrust of, his/her competitors or the animal waste industry in general." Quite right.

richard.adams@guardian.co.uk

Two Scoops

Unconventional convention delivers the poop

BY BYRON KERMAN
Byron.Kerman@riverfronttimes.com
There is controversy in the world of dog-poop-removal professionals. Some swear by their shovels. Others prefer rakes. Some enjoy the ease of a broom and dustpan or a pair of extra-long tongs. Then there are the mavericks: a few brave souls who rely on modified log-scooping equipment they've devised themselves in secret underground labs.

Which tools pick up waste the best, and which are the fastest? That's the question that will be answered at the "Pow Wow of Pooper Scoopers," a national convention for businesses that specialize in cleaning yards full of Fido's fungoes.

Apparently it's not just bowling and gooey butter cake that makes our town the best: St. Louis is also home to Yucko's, one of the nation's most prominent pet-waste-removal businesses. Yucko's received attention in the Riverfront Times two years ago [Adam Pitluk, "Deep Doo-Doo," March 22, 2000], when we reported on their graphic advertising techniques, which drove some community leaders to distraction. Yucko's was asked to change its giant ads, displayed in bus shelters and elsewhere, depicting a big brown cartoon turd and a grinning pooch, along with the phrase "Professionals in Turd-Herding." The company's clever rejoinder, ads with big "CENSORED" bars over the offending offal, smoothed the wrinkled brows of Bi-State officials.

Now Yucko's has organized the first convention for the industry. Representatives from more than 30 businesses dedicated to making your yard safe for touch football will converge to compare notes and scoopers. On Saturday, the public is invited to witness one of the most unusual races we're ever likely to see: an outdoor poop-pickup contest featuring the Mario Andrettis of the scoop-for-speed set. Yucko's chief Debbie Levy reports that event planners have not decided whether actual canine remainders or plastic facsimiles will be used in the race. She also warns that some of the competitors plan to use their hands (in rubber gloves, right?).

"That's what a turd-herder does best," says Levy. "They're gonna have to show us their best shit."

 

Follow Your Nose

Test your pee-yew IQ at the Pow Wow of Pooper Scoopers

BY PAUL FRISWOLD
Paul.Friswold@riverfronttimes.com
By Dan Zettwoch
The Turd Wars
Details: Saturday, January 17. Call 314-770-1500 for more info.
Where: Dodd Ridge Kennels (3048 Dodd Ridge Avenue in Maryland Heights)
Everybody loves a good poop joke. Even a halfway-decent poop joke garners laughs, because poop is inherently funny. Saying the word aloud in a group of so-called adults is sure to break up at least one immature person (usually male), which normally leads to a chain-reaction giggle-fit.

So the decision to start a business based entirely on a comedic cornerstone of the English language is a sure sign that you have a good sense of humor. Debbie Levy of Yucko's Pooper Scooper Service certainly has one, or she wouldn't organize the Second Annual Pow Wow of Pooper Scoopers. This three-day seminar for those in the business of cleaning up other people's pets' business (a class of professional whom Debbie refers to as "entre-manures") does more than just summon super-scoopers from across the country for the purpose of sharing tips on technique and equipment (most of which is custom-made by industrious scoopers). The Pow Wow also helps to raise money for the United Animal Nations, an organization devoted to aiding animals (www.uan.org). Truly, the Pow Wow is a way for the scoopers to give something back to those who have given them so much.

Of course, the social conscience of the Pow Wow runs headlong into the attendees' sense of humor. On Saturday the scoopers will compete in the "Turd War Games." In addition to "Turd-Herding" (the gathering of droppings in a race against the clock), this year the experts in excrement will test their knowledge with "Name That Turd." Here, the pre-gathered, jar-contained specimens must be identified by dog breed, solely by sight, not by smell or touch (Levy notes that many pro scoopers conduct their business in a "hands-on" fashion). Of course, spectators are welcome. Try to keep the snickering to a minimum during this event.
riverfronttimes.com | originally published: January 14, 2004

 

 

Yucko Mary
Combine one can of Pepsi, three ounces Fetzer Vineyards' Valley Oaks Pinot Grigio, two pieces dog shit courtesy of Yucko's Poop Scoop'n Service (the official poop-and-scoop service of Soulard Mardi Gras) and Arctic-brand ice. Blend.
 

Drink of the Week says: Earthy and gamy with a hint of wet cardboard in the bouquet, the deep oakiness of a first-growth Château Lafite as it crosses the palate and a solid, extended finish of German Shepherd turd.
 


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